Search Engine Optimisation has come a long way since the early days of the internet. Originally, it was all about cramming in as many keywords as possible and manipulating links to rank higher. Those tactics might have worked in 2005, but search engines – especially Google – have evolved dramatically. Now, they prioritise quality, relevance, and user experience.

Modern SEO is a blend of technical skill, engaging content, and an in-depth understanding of your audience. It’s about delivering genuine value and making sure your website is easily accessible and understandable for both users and search engines.